The league by Extraordinary Gentlemen.
For Advertisers - It gives them option to put their money in. Most of the companies are taking cautious steps after the world cup debacle which will reflect on their balance sheets next march. They are still scared but now atleast they can take baby steps or in marketing terms can test market this ICL which can be aptly titled as league of Extraordinary Gentlemen. They will be having more options for merchandising and sponsorships. And we can see some happy faces there.
ICL will bring in goodies for grounds and small centers also which are solely dependent on BCCI for their bread and butter and the only other option they have is to rent out their facilities to private parties for priavte functions. Now, they will be in the thick of the things because to start at this time, ICL has to contract the grounds and support facilties. Given the kind of hiccups that are expected I guess that the long term viable solution is to develop grounds facilities and this is where BCCI has to depend on the ICL.
Its not like ICL is without the disadvantages but then, on the face of it advantages seems to be outweighing the disadvantages so let's support it as true cricket fans. I am sure that may be our senior players will draw some inspiration from this league of Extraordinary Gentlemen.