Door Darshan's Family HIV education..

Fulfilling its corporate social responsibility job, DoorDarshan has crossed all the limits of innovative advertising. Sehwag hits a six and the next moment you see a guy making passes on a girl and thinking that when a girl say no it still means an Yes and then the girl rudely say to him that we are just friends and the guy agress. What a sensual portrayal of a "desire" turning into pure friendship. And then the next over from Bermuda. DD is so involved in its role that sometime they even forget to show the last ball of the over and suddenly instead of Sehwag or Ganguly you see a character playing carrom (where the hell is cricket?) and then a dialogue from background that "Are you going to touch the electric wires with bare hands?" and then the guy replies "Pagal samjha hai kya bhau" (do you think that I am mad?), the ad culminates by advocating the need for condoms. And then, in third series you see HIV affected person jumping, laughing and celebrating.

Over the years, the quality of the advertising has deteriorated, these messages need to be conveyed to the public but then the audience you are addressing (youth) is not the only one watching TV. When a cricket match come, chances are that the whole family (you call yourself a family channel) is watching it and there you mix up the message. I dont know what kind of thinking goes behind media planning for these ads that even when there is a need to convey these messages to society, their process is entirely ineffective and not called for.