Mar 26, 2007
Mar 25, 2007
Hit a hundred. Earn a citizenship..
Posted by
raji
at
9:56 PM
1 comments
Mar 22, 2007
Two great articles before the Big Match..
Posted by
raji
at
7:08 PM
0
comments
Mar 20, 2007
Door Darshan's Family HIV education..
Fulfilling its corporate social responsibility job, DoorDarshan has crossed all the limits of innovative advertising. Sehwag hits a six and the next moment you see a guy making passes on a girl and thinking that when a girl say no it still means an Yes and then the girl rudely say to him that we are just friends and the guy agress. What a sensual portrayal of a "desire" turning into pure friendship. And then the next over from Bermuda. DD is so involved in its role that sometime they even forget to show the last ball of the over and suddenly instead of Sehwag or Ganguly you see a character playing carrom (where the hell is cricket?) and then a dialogue from background that "Are you going to touch the electric wires with bare hands?" and then the guy replies "Pagal samjha hai kya bhau" (do you think that I am mad?), the ad culminates by advocating the need for condoms. And then, in third series you see HIV affected person jumping, laughing and celebrating.Over the years, the quality of the advertising has deteriorated, these messages need to be conveyed to the public but then the audience you are addressing (youth) is not the only one watching TV. When a cricket match come, chances are that the whole family (you call yourself a family channel) is watching it and there you mix up the message. I dont know what kind of thinking goes behind media planning for these ads that even when there is a need to convey these messages to society, their process is entirely ineffective and not called for.
Posted by
raji
at
6:40 AM
0
comments
Mar 19, 2007
The Google Phone.
Posted by
raji
at
10:32 PM
0
comments
When to know that you have progressed in your life?
Posted by
raji
at
10:16 PM
0
comments
Time to focus on other sports..
Anyways, India's performance will keep up fluctuating, who knows they might actually create a record of sorts today or again get close to loosing. Don't know but most of us suffer from the same mindset. Take things easily, and when it gets tough, blame external conditions. Task for Indian team is easy that Bangladesh played better but for corporate India whose thousands of crores is hinging on India's performance in world cup there is no such excuse. Why the hell these people are hell bent on promoting cricket when people are actually running away from watching this 8 hour long lazy game. It's time to invest money in sports like football, hockey, Kabaddi and even for that sake in Kho-Kho. Remember Yuvraj broke his leg/hand (don't know whatever) while playing that. Time to put in money in all those sports and make them more glamorous.
I am dying to write something on the various advertisement which are centred on Team India. Will be ready with that sooner.
Posted by
raji
at
2:41 AM
0
comments
Bob Woolmer 'The death of an Era.."
Posted by
raji
at
2:10 AM
0
comments
Mar 17, 2007
A finance student's perspective :- On India loosing to Bangladesh
The Indian cricket players are needed to be told that they finally earn their bread and butter out of public money and time. We spend our time watching all those stupid matches and advertisements and we pay taxes so that DD can use that money to broadcast matches. And Darling if we stop doing any of these you will be out there like Zimbawe players or Canadian players selling insurance or repairing vehicles. Some might have to go again driving Tractors or may be fishing also is not a bad idea. So we all are stakeholders of this mighty Indian cricket empire.
Now, suppose a company which have lost everything in a Day what is the moral responsibility of the band of their top line officers? If you loose out your stakeholder's money in a night then either you will be fleeing over night with your suitcase (and girlfriend maybe) or you will be sitting in your bathroom with your veins cut or as most of these players like to drink, you might be drinking some champagne with that extra bit of heroine or some other lethal drug to sleep and never wake up. Or you might prefer to jump from the fourteenth floor of your apartment building so that atleast people can see that you went through the same pain, you suffered the same, you felt what they were feeling, you also lost something and you care for their time and money as well as they do. Comeon guyz they don't want you to bat for Pepsi or Coke or Bank of Baroda, they want you to bat for India. They want you to actually go out and make a statement that we are the best.
But then, Indian team is a bunch of shameless people (some of them call themselves great also) who go out there without any preparation and push everything on plain luck. These people don't even have the shame to sit there in their rooms and reflect on what went wrong. These shameless creatures are only good enough to give angry look to 17 year old youngsters and then shamelessly will watch him to come out of the crease and hammer them for long sixes. Zaheer should be the first one to learn some modesty. You did the same thing in last world cup final and if you have forgot the hammering, pick out the record book and watch your bowling figures.
Dravid should lock himself in a room and do whatever he want, Ganguly should celebrate a little, Yuvraj can have a bottle of his regular drink and for rest of them, West Indies is a coastal area and people say that the sea there is deep. Come on guyz, jump off what are you waiting for? Do you want people to go around and break your window panes? Well, you are lucky that you play for a country where people easily forgive mistake. Just wait and watch what happens with Pakistani team if they lose to Ire-land. They would run out of places to hide their cars in Pakistan. And may be for hiding themselves too.
Posted by
raji
at
2:50 PM
1 comments
Collapse of a mighty Indian Side..
But for India, it's the beginning of an end. Chappel/Dravid/Sehwag/Sachin they are old, they are lazy and they are making statements only off the ground. Sachin is coming out on TV with all kinds of ad, Sehwag is talking that how Dravid's decision is justified and Dravid is talking the same. Chappel do not talk much but by now people have come to know that most of the things that he talk about are bullshit.
Suprises :- Dravid/Chappel combine is out there to surprise people. They are changing the batting order, playing only four bowlers, keeping Kumble out (why the hell you have taken him when he is not your spinner no.1, bcoz we all know that the no. 2 is Powar) and then today the best surprise was batting on a wet wicket. Awesome decision making. This shows that they are under a lot of pressure by mere presence of Ganguly in the team. They know that their future is in danger. Mr. Dravid do some batting on the ground also don't just save it for advertisements.
Posted by
raji
at
2:30 PM
0
comments

