Dreamzzz, Desires n Desperation...: "Bhai Ho" A fitting reply to Jai Ho.

Mar 29, 2009

"Bhai Ho" A fitting reply to Jai Ho.

I was watching this video on You Tube which looks amateurish but still drives the point home and is a fitting reply to the "Jai Ho" campaign by Congress. Well even A. R. Rahman agrees to this fact that "Jai Ho" is not among his best of creations but still it's a perfect example of "Bahti Ganga mein haath dhona" loosely translated, it's similar to swimming with the tide.

So Congress paid a good price to buy the rights of this song. (Well not sure but still I think that the ruling party might have passed a part of the cost to taxpayers like us). Anyone remember which was the most repeated ad during last IPL? Well, it was the "Bharat Nirman" ad. The giant 90 second ad sung by Kailash Kher (the second video in this post). I think that the ad money came from our taxes only as it was done much before elections and government could easily pass off the expenses in the name of awareness campaign for government programs. Well anyways, it seems that BJP has just elbowed the "Jai Ho" ad out of their way. But, I guess it needs a little fine-tuning. They should seriously start thinking of building around this concept which the party claims is sent by some well wisher. In that case, Jai Ho.




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