IT IS ALL ABOUT GAS..
The 'Gas war' has started. The younger brother has sounded the war cry and has drawn the first blood with a blitzkrieg ad campaign which left the corporate circles abuzz with gas all around.
Corporate India woke up after a long weekend with this news piece on the front page of leading national dailies. Media was buzzing with discussions centered around this ad campaign. Rumors are that the spend is in millions of dollars which means, that there are more questions on this.
So it's sure that this 'War for Gas' will continue for sometime. We will see some counter ads because everybody knows that the Anil Ambani Group is also not the 'Sadhu' one. RIL also might be having some tricks up their sleeves. Anyways, it's hardly a coincidence that the person who was behind the 10 questions a day campaign against Rajiv Gandhi (Bofors Deal) might be the brain behind this Ad campaign as well. And that is Ram Jethmalani. I tried to do a search on his famous 10 questions but was not able to get anything as Indian Express Archives are available from 1997 only and the incident happened in 1989.
The stakes are high, the daggers are out, brethren is vouching for blood and gas and well, media will do all the 'gassing around' for the next few days. This will be an interesting 'war of gas'.
Corporate India woke up after a long weekend with this news piece on the front page of leading national dailies. Media was buzzing with discussions centered around this ad campaign. Rumors are that the spend is in millions of dollars which means, that there are more questions on this.
So it's sure that this 'War for Gas' will continue for sometime. We will see some counter ads because everybody knows that the Anil Ambani Group is also not the 'Sadhu' one. RIL also might be having some tricks up their sleeves. Anyways, it's hardly a coincidence that the person who was behind the 10 questions a day campaign against Rajiv Gandhi (Bofors Deal) might be the brain behind this Ad campaign as well. And that is Ram Jethmalani. I tried to do a search on his famous 10 questions but was not able to get anything as Indian Express Archives are available from 1997 only and the incident happened in 1989.
The stakes are high, the daggers are out, brethren is vouching for blood and gas and well, media will do all the 'gassing around' for the next few days. This will be an interesting 'war of gas'.
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