Crazy, Crazier and Craziest..

Customized toothpaste:-> Buy toothpaste in four different tubes each containing one special ingredient like fluoride, calcium,whitening agent or a dental cream. Buy any number of them by your choice and mix them to get that freshning morning breath. Wait, toothpastes are no longer for morning brushing only.

Toothpaste for diabetics:-> Sugar free or non sweetened toothpaste.

Toothpaste for smokers:-> Which makes them feel score that whatever harm tobacco does on their teeth, there is one toothpaste which is going to take care of that.

Perfume for innovators:-> Wear this perfume and feel like an innovator. decide for yourself what you are going to innovate.

Perfume for achievers:-> To make a statement which expresses your personality and for those who oozes confidence. This will be a perfume for those selected few.

Soap with a hole:-> I don't know exactly what was the basic idea but people are claiming that this soap will be easy to rub and will last longer as very less water can stay on the soap.

Soap with goat milk:-> These soaps are popular in the best but for price conscious Indian customers they are still a distant dream.

Soap for water scarce area:-> Will save water as will give little lather (not convinced by the idea actually.. to save water you always have the option to skip bath. Ask any person who has outlived Punjab's winter he must be knowing how to conserve water.

Seasonal bathing soaps:-> A soap for every season. WEll it's a crazy shot at leveraging the four season advantage of India and selling four different kind of soaps but then how would one know when to switch soaps?

Bollywood fan club calling card:-> Call Amitabh Bachhan and talk to his recorded voice, leave a message. Or sing a birthday song to your favorite actress Aishwarya Rai. You can now live your fantasies with the bollywood calling card.

Calling Card for farmers:-> Send these people the local mandi rates, EMI information and local gossip. Farmers will be very loyal to you if you succeed in doing even a small value addition.

Refrigerator-AC combo:-> Both are almost identical in working. But then the challenge is to integrate the two. You open the door it's refrigerator and when it's closed, its an AC.

Wondering what is all this? Well, these are the inputs from the segmentation exercise for our marketing course 1. Morale of the story is: People can go crazy, if given a chance. And they can go crazier if they are marketers.