Abhyudaya- Rising Sun, Growing Challenge

Abhyudaya is our annual B School fest and we have taken the responsibilities of organizing the second edition. Back in engineering college we use to have about 30 student committees with 15 members in each who share the burden of the daunting task. Now, here we are only 27 people taking up this seemingly impossible task to rope in sponsors, plan the event, send invitation, arranging the boarding and lodging of the outstation participants and then make this whole event a unique experience for the participants.

In a way, this is going to be the most challenging exercise for us as most of the other B schools have large number of students involved behind organizing activities of the similar magnitude. We don’t have the number advantage but then we have the advantage of working in a closely knit group where each one of us knows the other person inside out. Now, when I look back at my text book, I don’t think that reading about “Customers Experience Management” from Kotler’s marketing manual is going to help us making this event a unique experience. All that it takes for delivering result is a clear vision and holistic efforts towards turning your vision into reality.

Let’s see how far we can go ahead with this. The going is surely tough but when the going gets tough, the tougher gets going. That’s suo-motto.