Bad Ads, (Ruining my TV experience)

I seldom get the chance to watch TV but, a cricket tie between India and Pakistan is always a hit with the TV viewers and to take advantage of this fact, all kind of brands features in those one minute advertisement breaks between two over. In the recent series at Abu Dhawi, DD got the rights to air the matches with ZEE and I can very much say that with DD, your TV experience will surely go for a six. Not only the transmission quality plays the spoil sport but, also the quality of Ads being displayed. DLF exercised it’s monopoly on the airtime and I guess that the kind of Ad it has prepared is completely out of taste and time and if I am not exaggerating, completely out of the world. The background music is cool but then you count the number of times it has been played in one day, you start despising it. It was a bad choice to air the ads during a cricket match. BSNL ads have a decent theme but then making a black and white ad is how purposeful, I can’t understand. Being a govt. organization, they can claim that they prepared this for the majority of those who do not owns a color tv but then logic tells me that if you prepare the ads in color it gives you access to both type of audiences independent of what kind of television sets they use.

Well, if somebody decides to write on good ads and bad ads, I think he will end up writing a book. I wonder that all these brands are spending tones of rupees on the branding and advertisement purpose but still they are lacking in appeal. What kind of brain storming is going inside the teams behind these ads? What kind of creativity is this which neither connects with the target audience nor with the target market? In Navratna Ad, I remember people like Govinda, Amitabh and latest addition Shahrukh, claiming that this is the best oil on this earth in a manner which is completely out of this world. The ad featuring Amitabh was a decent one in which he claims that he is using this product since his early days of stardom but, for Govinda dancing with a tennis racket in his hand, god! If he had played tennis, he should have much lesser body fat than what actually shows. Well, Shahrukh is advertising it as world’s smallest AC.

Sunny Deol is now beating the shit out of devils on TV now, thanks god the villains in the movies can breathe easy for the time being. Sunny jumps with a sword in his hand, and then in the last five seconds of the ad, you discover the secret behind his heroics, Himani Sona-Chandi Chawayanprash. I guess, all the hindi movie villains should start feeding themselves on this wonder product otherwise they will keep getting the kicks on their butts by this Deol for years to come.

The latest addition in my hate list is Pepsi TV. God! What a bad use of Kareina, Priyanka and Shahrukh? And, what a logic to explain the concept of Pepsi TV, Man! Do we ever think that we pay for these ads and then again pay for our precious time to watch them again?