However hard you try..

Preparation of any degree is not sufficient to take one full session of a marketing and that's one statement that I can make out of all my experience. You read the case two day before, you read it even five times, you do everything possible, you even explore the i-world to check what exactly the company is doing now or how similar business models are working now but then the moment the professors walks in, it seems that time stops for the next two hours and all you can experience around yourself is a dumb awkward silence which normally comes with the feeling that in spite of all the preparation you did, you still do not know anything.

The professors give you cues, and then blast you off and then again try to stimulate your thought process and there is a point of time when you enter into full submission with a desire to listen to him on and on. Kotler is blasted like anything and perhaps out of all business schools in India this is one school where students hate the Kotler most not because it's too tough to read or have increased in size and content over years but because of one simple reason that it's not going to help. We have come to believe that "Kotler fellow can write anything and his USP is to provide all the latest marketing jargons in his book but at the end of the day what matters is your abilities to think through". So, in the end it all boils down to this one thing that however hard you try, it doesn't matter because all your Kotler fundas are going to be hit for a six. IIM K people got a hint of that when they were here to participate in the advertisement contest. They were pretty annoyed/impressed only after 15 minutes of probing. Guess, we have to go through all that thrice a week.