Ta- Ra- Rum - Pam , Marketing lessons from Movie Screen

Anyways in light of this knowledge about marketing let's do a post-postmortem on the movie Ta- Ra - Rum - Pum. All the years of experience in production reflects in this movie because the movie is for everyone. Happy family - targets the family audience, Car Racing - targets the young people that you can take your girl friend to this movie and impress her with your knowledge about the F1 (but before going just get a few things clear about F1). Nothing sort of that happens in movie (no racer drive all the race on the same track). Cute Kids and cartoon characters will be using the pester power of the kids and songs and dance makes it a complete audience masala.

There is a huge market for Hindi Movies in US and other countries so that is taken care of by shooting the movie in US backdrop. Gujrati community is targeted by using Javed Jaafri (his dialogue delivery in a poor accent). Bengalis are targeted too (Majority of US based NRIs are bongs).

So, we see here that the director-producer are trying to cater to almost all the segments at the same time and true to the marketing philosophy, when you try to do much in so little time, you end up with a confused positioning. And that is what the movie is. A two and half hour masala which has all the ingredients of the typical hindi movies. The wrapper is beautiful and the YashRaj banner is mastering the art of wrapping things up beautifully. The core is the same old story of Riches to rags and then rags to riches thing. Some of the scenes were not even needed but still they try to play with your tear ducts by making them do stupid things.

Anyways, have loved the way they have presented the movie. Rani is as good as always, Saif looks good in these kind of rules but the wrinkles on his face are clearly visible despite of all the makeover. (too old for being a car racer, Sahid Kapoor would have done better). Well, my guess is that it will be a hit because whatever segment of audience it may be, we all need a break from Cricket and let it be car racing this time.