Movie Reviews of Jhoom Barabar Jhoom.. The bias..
Are these people biased?
Rajeev Masand who is a popular reviewer at IBN writes all the bad things about this movie but in the end awards 2 star to movie which is the same rating that he gave to Chenni Kum after writing all the good things about that movie. And Bheja Fry also got 2 stars. A case of sheer bias as it shows. Bheja fry and Chenni Kum are movies from small banners and Bheja fry was not even released across India. It was test marketed in some territories and then was later released in other territories. Cheeni Kum is fresh and a honest movie which is actually one of the best performance of Amitabh "the Angry old man".
So it clearly shows that there is some subjectivity playing in the reviews with big banners and big stars passing off with good reviews.
The second review I read was actually the music review of the movie Jhoom Barabar Jhoom but it confuses audience by writing so much about the movie. All but a clever approach of marketing a bad product. This review builds the hype of Shaad Ali & Yash Raj Banner and goes on to tell that the movie is awesome. No doubt the music is good but Shaad Ali has not contributed anything to music. It's Shankar, Ehsaan and Loy.
In fact the movie Jhoom Barabar Jhoom and movies like Fool and Final are crime against theater audience. And people who misguide this audience by writing biased reviews are also a part of the crime. Perhaps Yash Raj Movies needs some creative people to give it a direction. Adlabs is investing into smaller budget movies like Namastey London which have done a brisk business and Yash Raj Movies are wasting their money and audience's time with ventures like Jhoom Barabar Jhoom.
Rajeev Masand who is a popular reviewer at IBN writes all the bad things about this movie but in the end awards 2 star to movie which is the same rating that he gave to Chenni Kum after writing all the good things about that movie. And Bheja Fry also got 2 stars. A case of sheer bias as it shows. Bheja fry and Chenni Kum are movies from small banners and Bheja fry was not even released across India. It was test marketed in some territories and then was later released in other territories. Cheeni Kum is fresh and a honest movie which is actually one of the best performance of Amitabh "the Angry old man".
So it clearly shows that there is some subjectivity playing in the reviews with big banners and big stars passing off with good reviews.
The second review I read was actually the music review of the movie Jhoom Barabar Jhoom but it confuses audience by writing so much about the movie. All but a clever approach of marketing a bad product. This review builds the hype of Shaad Ali & Yash Raj Banner and goes on to tell that the movie is awesome. No doubt the music is good but Shaad Ali has not contributed anything to music. It's Shankar, Ehsaan and Loy.
In fact the movie Jhoom Barabar Jhoom and movies like Fool and Final are crime against theater audience. And people who misguide this audience by writing biased reviews are also a part of the crime. Perhaps Yash Raj Movies needs some creative people to give it a direction. Adlabs is investing into smaller budget movies like Namastey London which have done a brisk business and Yash Raj Movies are wasting their money and audience's time with ventures like Jhoom Barabar Jhoom.
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