A touching Advertisement campaign.

The advertisements of today give me a headache. Print ads are somewhat good but it's the TV ads that are truly spoiling the experience. I really want a TIVO. Talking about print ads, I was surprised to see one print ad from Rajasthan Education board (which came to me as a routine forward from one of my software engineer friend). The image on the left is the advertisement about women education. The ad shows that how the traditional mindset have kept the girls away from school. The text implies that girls have to help their parents and do the household chores and boys have to go to school. Even the teacher is a male. A touching one as it advocates a change in the system and which has to start with a change in the mindset. The companies with ads like "Taste the Thunder", "Aakhiri Thumsup", "Happy recharge to you" and others should take a leaf out of this kind of creativity.